Santa’s Grand Arrival Parade at UTC

Santa's official arrival at University Town Center caps a full program built around Santa's Grand Arrival Parade, put on by The Mall at UTC and UTC Sarasota. It builds in stages. First comes a Kids Zone of games and crafts on The Green, then a pre-party set by the Ashley Lux Band. Next, freestyle motocross riders from Nik Wallenda's Wonderland Circus perform before UTC's 50-foot holiday tree is lit. The parade itself moves along North Cattlemen Road with giant balloons, floats, marching bands, dance troupes and Santa. Fireworks follow, and country singer Niko Moon headlines the after-party concert. Suncoast's Largest Food Truck Festival sets up at the mall for the occasion.