Advertise

Reach the islands’ most valuable readership

Longboat Key, Lido Key, St. Armands and Bird Key are among the oldest, wealthiest communities on America’s Gulf Coast. Our readers own here, build here, dine here and invest here, and they have trusted this newspaper for twenty-five years.

Advertising with Longboat Key News is not a numbers game played across a metro area. It is direct access to a specific, affluent, deeply engaged audience, delivered through the one publication these islands consider their own.

In print, every other week

Every print ad runs in both Longboat Key News and Sarasota City News, and every edition is delivered to mail rooms on Longboat Key, Lido Key and Bird Key. Because we publish every other week, each edition stays in homes, lobbies and mail rooms twice as long as a weekly paper, which means your ad keeps working long after a weekly would be in the recycling bin.

Online, every day

At lbknews.com, our coverage publishes throughout the week and our advertising is built around exclusivity rather than clutter:

• Exclusive section sponsorships, giving one advertiser 100 percent share of voice in a section such as Real Estate, Health or Wine & Dine, with competitors locked out.
• Premium banner placements across the site’s most-read pages and stories.
• Email newsletter presence, putting your message directly into readers’ inboxes.

Every campaign is built custom

No two businesses need the same thing, so we do not sell off a rack. Print schedules, digital sponsorships and combined packages are tailored to each advertiser, and creative help is included: we can design your ad, or work with your agency. The best first step is a fifteen-minute conversation with the publisher, who is also the person who will handle your account from start to finish.

Questions, or ready to talk through a custom package? Email Steve Reid, Editor & Publisher, at sreid@lbknews.com.